Meta has announced the launch of Facebook reels in more than 150 countries including 20 countries across the Sub-Saharan Africa.
Meta CEO Mark Zuckerberg made the announcement on his Facebook status saying they are also introducing more ways for creators to make money.
“Reels is already our fastest growing content format by far, and today we’re making it available to everyone on Facebook globally, “he wrote.
“We want Reels to be the best place for creators to connect with their community and make a living, so we’re launching new monetization tools too, “he added.
The test version of Facebook reels feature has been rolled out to Sub-Saharan Countries including Kenya, Zimbabwe, Uganda,Tnazania,Swaziland,SouthAfrica,Seychelles,Senegal,Rwanda,Nigeria,Namibia,Mali,Malawi,Lesotho,Guinea,Ghana,CapeVerde,Cameroon and Burkina Faso.
Regional Director for Sub Saharan Africa Meta Nunu Ntshingila commenting on the launch said reels are currently the most preferred content format.
“We’ve seen that video now accounts for almost all of the time people spend on Facebook and Instagram, and Reels is our fastest growing content format by far. This is why we’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.”he said.
Meta is also launching brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign.
Facebook reels will be available on stories, Facebook watch, top of the feed as well as suggestions on the feed.
Meta is currently exploring ways to make it easier for creators to cross post Reels to both their Facebook and Instagram audiences.